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Eric Chester and Generation Why |
Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand 16- to 24-year-olds. And if you're not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.
No one has a better understanding of this new generation than Eric Chester. He is a former teacher and a coach, an author of nine books for and about youth, and has been the host of a television talk show called Teen Talk 2000. He's been an invited motivational speaker to more than 1,500 high schools and colleges where his presentations have made a positive impact on the lives of over 2 million students. |
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Take This Job and Love it … |
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Before this year is half over, my nuclear family will undergo significant expansion, as both of my daughters, Holli and Whitney, are getting married. Now, two weddings in two months can throw almost any father to the floor clutching his billfold, but the joy I feel over the addition of Jarrett and Chris to the family has taken my mind off the exorbitant costs associated with the big events. (Well, sort of, anyway.) With great interest and fascination I’ve watched these two burgeoning romances play out since they started several years ago, and I’ve observed how Gen Whys court each other in a world that is vastly different than it was a few decades ago. Needless to say, I’ve learned a great deal about what it takes to attract, engage, and win the committed heart of a Gen Why. Which got me thinking about how these same concepts can be applied to employment practices … |
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